Friday, December 27, 2019

A rose for emily story vs. film - 1576 Words

One Way Or Another William Faulkner’s short story, A Rose for Emily, is a dark tale of a young girl damaged by her father that ended up leaving her with abandonment issues. Placed in the south in the 1930’s, the traditional old south was beginning to go under transition. It went from being traditionally based on agriculture and slavery to gradually moving into industrial and abolition. Most families went smoothly into the transition and others, like the Griersons, did not. Keeping with southern tradition, the Griersons thought of themselves as much higher class then the rest of their community. Emily’s father found no male suitable for his daughter and kept her single into her thirties. After her fathers death Miss Emily was swept off of†¦show more content†¦When the town called in a construction company from up north to pave the sidewalks, they brought Homer Barron with them. He soon met Emily and they started spending some time with each other. The towns people were star tled because he was a Yankee construction worker but happy because she had possibly found someone. In Faulkner’s version, after seeing the two around town, gossip started to form about the two lovebirds. The narrator described it as, â€Å"Then some of the ladies began to say that it was a disgrace to the town and a bad example to the young people. The men did not want to interfere, but at last the ladies forced the Baptist minister--Miss Emilys people were Episcopal-- to call upon her. â€Å"(Faulkner IV). It was not socially acceptable to spend so much time with someone if they were not going to get married. It was against the social norm of the community. The pastors’ wife wrote Emily’s family in Alabama and once the cousins left Emily’s house, the rumor was that they were married. Then Homer left town, then returned to Emily only never to be seen again. In the movie adaptation, there was no pressure from the community to marry Homer. It was not made apparent that it was against the social norm to spend extended amount of time with someone without being married. After Emily purchased the mans silver toilet set and monogramed under shirt for Homer, they assumed they were married, The narrator described him like,Show MoreRelatedPersuasive Essay On Hollywood Scandal1146 Words   |  5 Pagesexposed and accused of drugging and raping over 50 women? What about when Roman Polanski drugged and raped an underage girl in the 1970 s, fled to Europe, but still got to make movies that won Academy Awards. More Hollywood Abuse Scandal:  Why Is Rose McGowan Suspended From Twitter? What I m getting at is there s a long history of Hollywood bigwigs getting away with disgusting acts against women and men, then getting away with it. Why? Money and power. I wrote something similar about LindsayRead More Charles Marius Barbeau’s Ethnography and the Canadian Folklore3949 Words   |  16 PagesCanadian artist: Emily Carr. Barbeau said of her: â€Å"She is an artist of the first rank and her interpretations of the North Western country and art is indeed unique.† (quoted in Nowry 1995: 280) He also added that she would be â€Å"ranked among that of the best Canadian painters.† (quoted in Nowry 1995: 280) Barbeau supports these artists because, like him  « ils ont à   cÅ“ur le dà ©veloppement des arts et de la culture canadienne.  » (Gauthier 2001: 71) Native Identities â€Å"I have no rose-tinted illusionsRead MoreAmerican Literature11652 Words   |  47 Pagesdemocratic utopia use of reason history is an act of individual and national self-assertion Genre/Style: ï‚ · ï‚ · ï‚ · ï‚ · ï‚ · political pamphlets travel writing highly ornate writing style fiction employs generic plots and characters fiction often tells the story of how an innocent young woman is tested by a seductive male Effect: ï‚ · ï‚ · ï‚ · ï‚ · patriotism grows instills pride creates common agreement about issues shows differences between Americans and Europeans Historical Context: ï‚ · ï‚ · tells readersRead MoreEssay on Walmart16417 Words   |  66 PagesPrivate label brands 2.6 Entertainment 3 Corporate affairs 3.1 Finance and governance 3.2 Competition 3.3 Customer base 3.4 Economic impact 3.5 Employee and labor relations 3.6 Gender and sexual orientation 3.7 Logos 4 See also 4.1 Television and film 4.2 Other 5 References 6 Further reading 7 External links History Main article: History of Walmart Early years (1945–1969) In 1945 a businessman and former J. C. Penney employee, Sam Walton, purchased a branch of the Ben Franklin Stores fromRead MoreFreemium Business Model21065 Words   |  85 Pages....................................................   12    2.4.   Questionnaire   .......................................................................................................................   14    2.5.   Qualitative   vs   Quantitative   methods   ............................................................................   15    2.6.   Population   choice   ...........................................................................................Read MoreMarketing Mistakes and Successes175322 Words   |  702 PagesJuggernaut Starbucks: A Paragon of Growth and Employee Benefits Finds Storms Boston Beer: Is Greater Growth Possible? 29 46 PART II MARKETING WARS 61 Chapter 5 Chapter 6 Chapter 7 Cola Wars: Coca-Cola vs. Pepsi PC Wars: Hewlett-Packard vs. Dell Airliner Wars: Boeing vs. Airbus; and Recent Outsourcing Woes 63 86 PART III COMEBACKS Chapter 8 Chapter 9 Chapter 10 McDonald’s: Rebirth Through Moderation Harley-Davidson: Creating An Enduring Mystique Continental Airlines:Read MoreLogical Reasoning189930 Words   |  760 Pages.............................................................................. 299 CHAPTER 10 Deductive Reasoning .......................................................................................... 312 x Implying with Certainty vs. with Probability ................................................................................ 312 Distinguishing Deduction from Induction ..................................................................................... 319 Review of MajorRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 Pagesby Susan Porter Benson, Stephen Brier, and Roy Rosenzweig Also in this series: Paula Hamilton and Linda Shopes, eds., Oral History and Public Memories Tiffany Ruby Patterson, Zora Neale Hurston and a History of Southern Life Lisa M. Fine, The Story of Reo Joe: Work, Kin, and Community in Autotown, U.S.A. Van Gosse and Richard Moser, eds., The World the Sixties Made: Politics and Culture in Recent America Joanne Meyerowitz, ed., History and September 11th John McMillian and Paul Buhle, edsRead MoreInnovators Dna84615 Words   |  339 Pagesus 100092 00a 001-014 INT r1 go.qxp 5/13/11 9:53 AM Page 3 3 Introduction about the most valuable and novel business idea that they had generated during their business careers, and to tell us where those ideas came from. Their stories were provocative and insightful, and surprisingly similar. As we reï ¬â€šected on the interviews, consistent patterns of action emerged. Innovative entrepreneurs and executives behaved similarly when discovering breakthrough ideas. Five primary discoveryRead MoreMarketing and E-commerce Business65852 Words   |  264 Pagesexamples in each chapter, as well as in special features such as chapter-opening, chapter-closing, and â€Å"Insight on† cases. The book takes a realistic look at the world of e-commerce, describing what’s working and what isn’t, rather than presenting a rose-colored or purely â€Å"academic† viewpoint. In-depth Coverage of Marketing and Advertising  The text includes two chapters on marketing and advertising, both traditional online marketing and social, mobile, and local marketing. Marketing concepts, including

Wednesday, December 18, 2019

Understanding Corruption And Its Effects On Free Speech Essay

The measurement, as a result of the varying definitions and forms of corruption, is very difficult to do and becomes further complicated due to the illegal and concealed nature of such acts (Brunetti 2003). Initial surveys took more of a straightforward questioning approach, but given that the nature of some of the most corrupt countries may have severe restrictions on free speech, they may have discouraged respondents from providing accurate answers (Soares 2004). A more common approach to understanding corruption focuses more on the notion of perceived corruption. That is, instead of asking the survey respondents directly about their experiences with corruption, the surveyors ask the respondents about how much corruption they think exists within their country or specific field of work. The first such surveys were administered by Transparency International (TI) over a cross-national platform (Treisman 2007; Montinola 2002). They noted that the more subjective indexes of perceived c orruption – which were based on evaluations of both experts and the opinions of business people and citizens – turned out to be highly correlated with a variety of factors that are commonly believed to be the roots of corruption. Currently, two such indexes have evolved from the first efforts created by TI – a Corruptions Perceptions Index (CPI) created by TI and a rating of the control of corruption published by the World Bank (WB). The CPI essentially averages the standardized values whileShow MoreRelated2.1 The Birth Of Free Speech . It Is Difficult To Pinpoint1267 Words   |  6 Pages2.1 THE BIRTH OF FREE SPEECH It is difficult to pinpoint the exact time or year in which the concept of free speech emerged. It has been argued over and debated since the time of ancient Greeks, freedom of speech has always been an indispensable condition of what it means to be a free person. The first known martyr to the principle of free speech was Socrates. In 399BC before his jury to city state of Athens he was tried for corruption the morals of Greek youth and he said that he would ratherRead MoreWhistleblowing962 Words   |  4 Pageschannel. If such things are not motivated, a whistleblower might be afraid that his actions will be considered as misconduct and some kind of punishment will proceed. However, this person seems to be stigmatized in ethics and shows a high level of understanding and respect for the rights of others. A whistleblower is also a person of courage and moral principles, as the revolt against some violations presupposes such qualities. A culture of loyalty is a common thing for many companies that believeRead MoreFigures of Speech in English Newspaper Headlines1249 Words   |  5 Pagestaken newspaper headlines to analyze figurative language which is at the basis of understanding English literature and learning of it (literature). II) Figurative Language and Newspaper Headlines Now, let’s see the importance of figurative language. ‘Figurative language is a conspicuous departure from what user of a language apprehend as the standard meaning of words, in order to achieve some special meaning or effect.’ (Abrams 2005, 96) Figurative language has often been divided into two classes:Read MoreEffects of the Constitution, Bill of Rights, and Declaration of Independence976 Words   |  4 PagesEffects of the Constitution, Bill of Rights, and Declaration of Independence People in the United States can participate in government activities by voting and opposing their views. People are protected under the Constitution and Bill of Rights. These documents lay down the blueprint for freedom. As a man, women, or child, you are affected by these important documents they guarantee your basic rights like freedom of speech, freedom of religion, and economic freedom. Lincoln best put itRead MoreAnimal Farm Rhetorical Analysis1591 Words   |  7 Pagesproved to be just as oppressive as the reign of Nicholas II. Most importantly, this corruption and oppression was elucidated by British author George Orwell through the use of rhetorical devices in the allegorical satire Animal Farm, where the audience receives a glimpse into the cunning caricature of Russian leadership circa 1900. Orwell’s employment of syntax in Animal Farm emphasizes the pigs’ gradual corruption of Animalism, enabled by the use of propaganda. In the second chapter of the novelRead MoreHow The Media Is The Issue Of The 21st Century1137 Words   |  5 Pages1. The relationship of money to Free Speech is the issue of the 21st century. (Bill Moyers in Freedom of Speech for Sale). a) In the light of this quotation, explain both the advantages and dangers of media ownership concentrated in only a few mega-corporations. Refer to specific readings/viewings to back up your thoughts. b) According to Robert McChesney (Corporate Media the Threat to Democracy), and the movie Free Speech for Sale, why is such a concentration of corporate ownership a threatRead MoreThe Censorship Of The Arts1173 Words   |  5 Pagescensorship is more prevalent in contemporary society due to the easy accessibility and rapid spread of media. So much so that the question of â€Å"Is censorship helpful or harmful?† has arisen. Censorship is helpful. It provide a level of defense against corruption of the youth, defilement of religion, and alienation of values. Consider the controversy around the public mural of a naked woman by street artist Hyuro in Atlanta. The unrealistic depiction is of a nude woman â€Å"put[ting] on a dress, which morphsRead MoreThe Benefits and Problems of Democracy1750 Words   |  7 Pagesthis modern form of democracy are as well as the issues and potential problems that a democratic society would have to face. To start off, we can look at some of the clear advantages and disadvantages of having a democracy in terms of dealing with corruption, a serious issue in both democratic and non-democratic countries alike. First of all, we must see that most democratic styles of government and any of the slight variations do give a great deal of power to the people and since the people have theRead MoreA Brief Note On The Khmer Rouge Regime1459 Words   |  6 Pageswhich established Sihanouk as now King and outlined a series of articles that aimed to address issues across the board. The articles protected free speech, human rights of the Khmer citizens, sovereignty of the nation, and economic policy among many other aspects. The anti-Vietnamese discrimination was rising in Cambodia, often expressed through hate speech or propaganda of people who blamed the Vietnamese for internal problems of the country. Vietnamese made up about 5 percent of the population,Read MoreGeorge Orwell s The Constitution Of The United States973 Words   |  4 PagesConstitution of the United States that was signed on September 17, 1787 and presented by George Washington. Based on the Constitution there is articles and amendments missing in the novel 1984 and how those missing amendments and articles make our society free and democratic. The constitution is a treaty between government and citizens, it would it be catastrophic if someone would have absolute power amount us. â€Å"First thing to realize is that power is collective...the second is that power is power over

Tuesday, December 10, 2019

The Seventies Essay Example For Students

The Seventies Essay How the 1970s Shaped American HistoryThe Nineteen Seventies was a pop culture decade. From Hippies to Disco and Saturday Night Fever to The Brady Bunch, the Seventies were full of cultural changes that shaped society for years to come. Although pop culture was important, many political outcomes also occurred. The Watergate scandal, the official end of the Vietnam conflict, and the United States Bicentennial all happened during this decade. Oil and nuclear problems arose, and Abortion was legalized for the first time. The Nineteen Seventies are often tarnished by remembrances of them, but in actuality many advances did occur in this ten-year span. When looking back at entertainment, fashion, and music history of the nineteen seventies these were probably the greatest and most influential events of this decade. Many movie stars such as Jane Fonda, Robert Redford, and John Travolta arose in this decade. Movies like Jaws, Saturday Night Fever, Rocky and Star Wars were on the movie screen s and were a new type of uninhibited film that had never before been socially allowed before the seventies. Musically, with the exception of Disco of course, the seventies will be highly revered. Lynrd Skynrd, Bob Marley, Simon and Garfunkel, Led Zeppelin, The Eagles and countless other groups arose on the rock scene. We must however also acknowledge Disco and groups such as the Bee Gees and KC and the Sunshine Band. Clothing was completely free and bell bottoms, bikinis and love beads were commonplace. There were no longer strict dress codes and the new free spirit of the seventies definitely demonstrated that. T.V.s went to color, V.C.R.s were invented, DNA was just beginning to be unfolded, technology was beginning to blossom. Atari was invented, computers enhanced, and home appliances were rejuvenated. The early seventies entailed such things as the Kent State University Massacre in 1970, which resulted in the deaths of four innocent students by National Guardsmen, and The Roe v . Wade Supreme Court decision in 1973 that helped to spawn the womens movement that engrossed the entire decade. The first Earth Day was celebrated on April 22, 1970 and launched a new environmental movement, and anti war protest were all around until the official U.S. pullout from the Vietnam conflict in 1973. Charles Manson planned the murders of dozens of people, and it was apparent that society was drastically changing. The Richard Nixon Watergate scandal involving Democratic headquarter information that implicated the president in illegal cover-ups and activities with funds was probably the one thing that most people remember most about the 1970s. Those interviewed, and researchers have both said that it was the most significant event of the decade. It caused an intense distrust of the Federal Government, and the Democratic party, which has stemmed into politics today. This event, which led to the impeachment proceedings and ultimate resignation of president Richard Nixon on Au gust 9, 1974made a lasting impression on politics, government, public opinion, and the way democracy is cared for. Nuclear testing, resulting in health and environmental problems was also a hot topic in this time period. The Nuclear waste spill and radioactive leak at The Three Mile Island Nuclear plant in Harrisburg, Pennsylvania in 1979. The new environmental feeling that was being brought about in this decade helped to bring about the idea of safe nuclear projects and disposal of nuclear waste. Foreign relations, on the whole were not good with Iran, or Russia. We had a hostage crisis with Iran, a Grain embargo with Russia, and an oil embargo leading to a gas crisis in the United States. The feminist movement was at its pinnacle in the 1970s. Because of activists such as Gloria Steinem and Bella Apzug, women were getting more recognition. Women sports stars such as Billy Jean King were also becoming famous. Workplace discrimination was addressed, rallies held, and bra burning com menced. This free time enabled women to fight for what they believed in without worrying about what it would look like to others. The Roe v. Wade decision by the Supreme Court gave women more freedom of choice, as well as the readily available birth control pill. Along with this womens revolution there was a sexual revolution in the 1970s. Contraception .u8a2035904e1341b9cad30fe9e60ecbc4 , .u8a2035904e1341b9cad30fe9e60ecbc4 .postImageUrl , .u8a2035904e1341b9cad30fe9e60ecbc4 .centered-text-area { min-height: 80px; position: relative; } .u8a2035904e1341b9cad30fe9e60ecbc4 , .u8a2035904e1341b9cad30fe9e60ecbc4:hover , .u8a2035904e1341b9cad30fe9e60ecbc4:visited , .u8a2035904e1341b9cad30fe9e60ecbc4:active { border:0!important; } .u8a2035904e1341b9cad30fe9e60ecbc4 .clearfix:after { content: ""; display: table; clear: both; } .u8a2035904e1341b9cad30fe9e60ecbc4 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u8a2035904e1341b9cad30fe9e60ecbc4:active , .u8a2035904e1341b9cad30fe9e60ecbc4:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u8a2035904e1341b9cad30fe9e60ecbc4 .centered-text-area { width: 100%; position: relative ; } .u8a2035904e1341b9cad30fe9e60ecbc4 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u8a2035904e1341b9cad30fe9e60ecbc4 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u8a2035904e1341b9cad30fe9e60ecbc4 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u8a2035904e1341b9cad30fe9e60ecbc4:hover .ctaButton { background-color: #34495E!important; } .u8a2035904e1341b9cad30fe9e60ecbc4 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u8a2035904e1341b9cad30fe9e60ecbc4 .u8a2035904e1341b9cad30fe9e60ecbc4-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u8a2035904e1341b9cad30fe9e60ecbc4:after { content: ""; display: block; clear: both; } READ: Ant Observation Essay

Tuesday, December 3, 2019

Mini-Assignment #1 †Case Mccain Foods Limited Essay Example

Mini-Assignment #1 – Case: Mccain Foods Limited Essay 1. If you were in charge of the Asian operations for McCain, how would you recommend the company overcome the challenges in the Chinese market? Being a foreigner in any market is a challenge, if I were in charge of the Asian operations for McCain I would first gain an understanding of what appeals to the Chinese market. This way I will be able to produce a product that will not only satisfy the Chinese consumers but also not offend them. For example, in regards to packaging, the Chinese market are very attracted to the colour red as it conveys good luck and good fortune while our company should avoid the colour white as it represents death and mourning. It is simple details like these that the Chinese market would become more comfortable and willing to accept western food. Additionally, prices of the McCain products may be seen as overpriced compared to local Chinese products. A different approach being in charge of the Asian operations would be to adjust the prices of our products, perhaps set them at a price lower than the standard in order to appeal to the Chinese consumers who are not familiar with McCain. Lowering the price will allow consumers to give McCain foods an opportunity to show western foods can be accepted. Once McCain foods have become more familiarized with the Chinese community our company would be able to raise prices as we have already established an appealing brand with consumers. We will write a custom essay sample on Mini-Assignment #1 – Case: Mccain Foods Limited specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Mini-Assignment #1 – Case: Mccain Foods Limited specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Mini-Assignment #1 – Case: Mccain Foods Limited specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Another effective decision to overcome the challenges in the Chinese market would be to improve advertising of McCain products. Advertising campaigns including celebrities endorsing products have proved numerous times they improve sales and overall awareness of the brand. The reason for this is because especially in the Chinese market, when consumers see celebrities they look up to become associated with a product, it gravitates their interest towards that certain brand or product. 2. Drawing from Hofstede’s work on global cultures, what challenges might Canadian managers at McCain face when interacting with their Chinese business colleagues? Hofstede’s work on global cultures includes power distance, individualism-collectivism, uncertainty avoidance, and masculinity-femininity. The challenges in regards to power distance include that Canadians may treat subordinates more fairly and equally unlike Chinese managers who believe in formal authority and knowing your place of rank within the company/business. The challenges with power distance Canadian managers may face will initially be establishing a relationship with Chinese business colleagues. They may find that the Chinese are less willing to exchange information and communicate with one another as Canadians follow a more democratic view versus the Chinese following an autocratic view. Secondly Canadians may face challenges with individualism-collectivism as their scores differ vastly. The mindset of the two cultures clash as Canadians have an un-biased take when it comes to hiring and promotions; solely looking at performance and the potential of that person while the Chinese take on a more biased view giving higher priority towards people managers have a connection with such as family members. The main challenges would be compromising on how to promote and hire employees with such different views. Essentially Chinese business colleagues have an approach of comparing results with other companies whereas Canadians look at a broader picture, viewing productivity/efficiency success. The challenge both cultures will have to face is compromising management styles to please employees as well as contribute towards the company’s success. Bibliography: China – Geert Hofstede. 2 Feb. 2013 http://geert-hofstede. com/china. html Canada – Geert Hofstede. 2 Feb. 2013 http://geert-hofstede. com/canada. html

Wednesday, November 27, 2019

The Biography of Louise McKinney

The Biography of Louise McKinney A temperance advocate, Louise McKinney was one of the first two women elected to the Alberta Legislative Assembly and one of the first two women elected to a legislature in Canada and in the British Empire. An excellent debater, she worked on legislation to help people with disabilities, immigrants, and widows and separated wives. Louise McKinney was also one of the Famous Five Alberta women who fought and won the political and legal battle in the Persons Case to have women recognized as persons under the BNA Act. Birth September 22, 1868, in Frankville, Ontario Death July 10, 1931, in Claresholm, Northwest Territories (now Alberta) Education Teachers College in Ottawa, Ontario Professions Teacher, temperance and womens rights activist and Alberta MLA Causes of Louise McKinney temperance educationstronger liquor controlwomens property rights and the Dower Act Political Affiliation Non-Partisan League Riding (Electoral District) Claresholm Career of Louise McKinney Louise McKinney was a teacher in Ontario and then in North Dakota.She moved to a homestead near Claresholm, Northwest Territories in 1903.Louise McKinney became involved in the Womans Christian Temperance Union (WCTU) while in North Dakota and organized a chapter in Claresholm. She continued as an organizer for the WCTU for more than 20 years, eventually becoming acting president of the national organization.Louise McKinney was elected to the Alberta Legislative Assembly in 1917, in the first election in which Canadian women could run for office or vote. Suspicious of the political donations made by large brewing and liquor companies to the major parties, Louise McKinney ran under the banner of the Non-Partisan League, an agrarian movement.With the help of Henrietta Muir Edwards, Louise McKinney introduced the bill that became the Dower Act, which guaranteed a woman a third of the family estate when her husband died.Louise McKinney was defeated in the 1921 Alberta election and did no t run again. Louise McKinney was one of four women to sign the Basis of Union forming the United Church of Canada in 1925.Louise McKinney was one of the Famous Five Alberta women in the Persons Case which established the status of women as persons under the BNA Act in 1929.

Saturday, November 23, 2019

Analysis of the use of music in advertising.

Analysis of the use of music in advertising. IntroductionEmotional PlaygroundMusic has been known for centuries to have a powerful effect on human responses. In the social science context, music is particularly known for its effectiveness in triggering moods and communicating nonverbally. Many marketing practitioners already accept this notion, given that music is increasingly used as a stimulus in the retail environment as well as in radio and television advertising. Music has been shown to affect consumer behaviours, particularly shopper behaviour (Milliman, 1986), as well as emotional responses (Kellaris and Kent, 1994). Marketers that playing music is in itself not enough, that music needs to be used to target groups in the market place, to differentiate from competitors and to maximise image rather than serving as a distraction. It is therefore not surprising that music has become a major component of consumer marketing, both at the point of purchase and in advertising (Bruner 1990). In this essay we will explore the role of music in advertising.AdvertisingSeidman (1981) reviewed the contributions of music to media productions (movies and educational films), concluding that cognitive and affective comprehension of stimuli can be influenced. Music is a complex chemistry of controllable elements (Bruner, 1990). Unfortunately, no definitive taxonomy of music elements has been developed. Time and pitch-related characteristics appear on almost all lists and also have some empirical confirmation (Kellaris and Kent, 1994). Though less clear, evidence also has been found for a third factor, musical texture (Bruner, 1990).Advertisers often deliberately try to convey and transfer underlying, yet unasserted, meanings to viewers. The view that an advertisement is a one-way communicative process is a narrow one since one also needs to consider the information processing responses of the receivers as they perceive and interpret messages and images in advertisements (Procter et al 2001). Designers of advertising me ssages expect viewers...

Thursday, November 21, 2019

Philosophy Essay Example | Topics and Well Written Essays - 1500 words - 15

Philosophy - Essay Example Prudential knowledge is nothing more but sense, faculty, and memory and absolute knowledge. And by ‘absolute’, Hobbes meant reality that a person knows as truth with ‘absolute’ certainty (Hobbes 53). For instance, childhood memories, or knowledge that scissors could cut paper, or that burger patties are made from pork or beef meat are examples of absolute knowledge because these are knowledge that a person knows with absolute certainty as truths because he has experience it personally or has remember witnessing it being done. Either way, it requires a witness. The other knowledge, scientific knowledge is conditional knowledge. This is because it requires a condition for a person to know something for him to be able to know that something is indeed a fact (Hobbes 53). For instance, he needs to know that by grounding meat and seasoning it could produce patties and by putting a patty in between two breads would create a burger. Or that two metal blades with handles could be bolted and joined together so that it could create cutting motion and this would form a whole new tool called scissors. For a more ‘philosophical’ example, scientific knowledge is conditional because it will require knowledge for a person to know that when you draw any line on a circle that passes through the middle, that would divide the circle equally in half. The person who knows this technical knowledge Hobbes called philosophers. Hobbes further added that the registry of scientific knowledge is recorded in history and that there are two types of history—natural and civil. Natural is anything that concerns those that are independent of man’s will while civil history is the â€Å"voluntary actions of men in Commonwealths† (Hobbes 53). Now these philosophers are people in the society who are able to successfully fuse together both their prudential knowledge and scientific knowledge. They were able to use scientific knowledge and combine it

Wednesday, November 20, 2019

Research paper Example | Topics and Well Written Essays - 1500 words - 4

Research Paper Example Lamb wave based SHM however relies on wave propagation, offers characteristics of efficiency and convenience and this study seeks to investigate its application. The study is significant to structural health monitoring and involved stakeholders to monitoring processes because it seeks to validate a convenient and cheaper monitoring approach towards higher survivability of structures. The study aims at investigating feasibility of application of 3D laser vibrometer in conjunction with Lamb wave technique. This will incorporate literature review, implementation of experimental and specimen design, measurement of scattering waves on used structures, and analysis of results. Numerical approach was used to investigate robustness of the lamb wave model. A validated simulation study was done using ANSYS program to study propagation and scattering of waves and an experiment to investigate propagation and scattering of waves was done on aluminium specimens with the aid of 3D vibrometer. The s imulation and the experiment identified effects of a blind hole on wave propagation and scattering. Validation of the simulation demonstrated point differences in propagation and scattering relative to position of a blind hole. ... Its significance has grown among engineers because of its ability to generate timely and accurate data on health and functionality of structures, properties that allows it to ameliorate maintainability and safety concerns (Staszewski et al. 2004). The monitoring approach detects anomalies, specifies anomalies’ exact location, and evaluates damage extent towards corrective measures, a scope that offers economic, and safety advantages. Other applications of SHM include mitigation of uncertainty, planning for schedule activities, and test of hypothesis. There are three theoretical SHN techniques, visual inspection, traditional non-destructive evaluation methods, and remote monitoring. Visual inspection involves inspection by experienced and trained personnel while traditional non-destructive evaluation applies wave propagation approaches for defect detection. The approaches are however expensive, labour intensive and complicated while remote monitoring is automated and autonomous , only requiring attention on critical conditions (Thomas et al. 2009). Lamb waves for remote monitoring, for instance, only rely on wave propagation but instrumentation and interpretation needs hinder its efficiency (Franco et al. 2008). Lamb-wave based SHM efficient and convenient for detecting metallic structure cracks and delamination and disbanding of composites (Ong and Chiu 2012). Significance The study is significant to structural health monitoring as it proposes a cheap and convenient monitoring strategy that will facilitate regular inspection for damage detection and remedies. This scope extends the study’s significance to stakeholders to monitoring processes because validating the lamb wave based method will ensure the

Sunday, November 17, 2019

An analysis of attempts deal with the problem of smuggling of human beings Essay Example for Free

An analysis of attempts deal with the problem of smuggling of human beings Essay 1. Introduction There are many factors that entice some people to use illegal means to reach the United States, the member states of the European Union and other countries. One of the illegal means is through human smuggling. Two of the main reasons are pegged on social as well as economic ties. Other reasons could be   the political instability, armed conflict, rapid population growth, environmental degradation, widening economic disparities between countries, and a worsening unemployment crisis in the Asia Pacific region are only a few of the reasons that have sparked several waves of human smuggling activities. Human smuggling always entails people leaving their home country where their loved ones are waiting for them to send back home money to pay for their family’s daily expenses. For, humans exhort to violating the immigration laws of their decision countries by entering through the smuggling channels because in order to acquire that elusive bag of gold offered in the destination country. In Congo, humans are smuggled to Europe by passing them off as musicians and dancers (Bafalikike 2003, 65).   This bag of gold includes protection from dangers to their life back home, employment, higher wages and a better life. Thus, these people are forced to leave their country of origin either voluntarily or   even involuntarily to improve their life to secure their lives, to secure their families and friends and their properties back home (Hampson, and Hay 2004). 2. Smuggling Operation-The Organisation Human Smuggling   from China to the United States has a long history. This started with the United States interpretation of the term refugee in 1996. Consequently, the last ten years saw the human smuggling of Chinese citizens   has increased   from a small –scale regional movement to a major global enterprise (Kung 2000, 1271). The Chinese smuggling network is run by big snakeheads that have institutionalized networks of small snakeheads, debt collectors and enforcers. With the good relationship with local Chinese government officials, many snakeheads   present themselves as philanthropists for they donate large sums of corruption money to improve their chosen home villages (Smith 2002). The smuggled humans do not ever meet these snakeheads but are only in communication with the snakeheads’ representatives or employees. Some of the smaller snakeheads are local Chinese residents who entice customers and collect down payments. In addition, droves of middlemen   tour the human smuggles from one transit point to the next until they reach their destination – United States. Upon arrival on the United States shores, these human smuggles are then imprisoned by the tour guides until they pay their fees. The big snakeheads normally hire gang members to collect the human smuggles’ debts. However, there is no flagrant evidence that organized crime holds the strings in the Chinese human smuggling business (Ruddock 2001). Evidently, the Chinese human smuggling business is controlled by so -called enterpreneurs who are involved in several criminal activities(Jandl, 2004). The tour guides and entrepreneurs juicily talk to their hapless victims that they have to pay only a small monetary price in exchange for a richer life in the United States. Thus, the willing Chinese victims endure the dangerous travel by sea, air and land in inhuman conditions that are worsened by the violent abuses of the enforcers (Chu 2000, 111). The entrepreneurs or Chinese smugglers   charges very exorbitant fees ranging from $30,000 to $60,000 for each person for their human smuggling services. To ensure success, the human smuggles pay   the smugglers lots of money in exchange for   passage through the high seas. The Chinese smuggles then are not forced to as indentured servants in American food services establishments or sweatshops to pay their smugglers. In fact, human smuggling has increased in alarming rate more (ORourke 2002, p1). For, the smugglers immediately collect the human smuggles’ debts from the friends and relatives of the newly arrived Chinese human smuggles in full upon arrival in the United States. Consequently, the smugglers will torture the human smuggles and inform the relatives that further harm will continue thus forcing their relatives and friends to pay the human smuggles’ debts if payment has not been made generally in one week’s time (Jandl, 2004). Usually, the Chinese human smuggles come from the Chinese province of Fujian. The smuggling networks starting the 1980s have already smuggled more than ten thousand Fujians into the United States. Fujian lies along the coastal Mainland side of China which is the main Chinese shipping route for export and import of goods.   In fact, Fujian is the birthplace of the founder of the Chinese Triad, San Lian Hui, which is the center of Chinese Smuggling. Human smuggling here was ignited when the war brought about by the Qing dynasty in the 19th century where thousands of Fujians fled the island to escape the war   and financial hardships then. The main source of the Fujian human smuggles are people living around Fuzhou City in the northern part of Fujian province. Here, several villages are housed many Chinese whose relatives are in the United States. The residents here are dependent on the money sent from their relatives in the United States. Unquestionably, money is the push factor that has forced many Chinese to illegally enter the United States. Along this line, many Chinese officials are being corrupted to allow a smooth transfer of the Chinese smuggles outside of China which weakens most levels of the Chinese society (Jandl, 2004). Further, one expert clarified that corruption of Chinese government officials plus the decentralization of the Chinese economy erupted into a massive unrest in the Chinese Society. Thus, this unrest increased the number of Chinese smuggled outside of China. The Chinese government could not stop the human smuggling because the Chinese officials in the smuggling areas were corrupt and cared more about the money they will receive through bribes than implementing the Chinese government’s efforts to curtail human smuggling in China. The ordinary Chinese citizen finds it an uphill climb in terms of procuring travel documents to enter the United States. On the other hand, the rich, educated and professional Chinese residents can easily travel abroad including the United States and members of the European Union States. For, the Chinese government are very strict in giving out passports to Chinese people applying for permission to go abroad. Normally, the legal way to go the United States includes applying for a passport from their local village officials. Then, the visa and passport applicant will apply at the United States Embassy in Beijing or the Consulate in Guangzhou.   After, the Chinese applicant must   apply with the Public Security Bureau for the final document needed to leave China. The final paper is the exit permit. However, there are many bureaucratic obstacles hounding the application in every step of the application process (Lubbers 2002). The human smugglers ply their trade by giving their clients fake documents   and passage to the United States.   Also, the lax immigration checkpoints in China and the transit countries until the United States have made human smuggling a very profitable and happy encounter. For, the smugglers make lots of money in return for a happy arrival into the United States. In addition, other authorities offer high prices to give their passports to clients. In addition, Chinese government officials themselves pay the human smugglers to smuggle their families and friends into the United States at an obviously discounted price.   The human smuggling travel passes through several transit points. There are dangers along bend of the way. The trip takes from a few weeks to even a year. The ride passes through Southeast Asian countries, Europe and South or Central America The human smuggles are at the mercy of the snakeheads and the enforcers. Not all human smuggling was successful. On June, 1993, the freighter Golden Venture ran aground in New York. It was discovered that more than three hundred Chinese smuggles were packed in 800 square feet of cargo space and had been at sea for more than three months with little food and water, no lifer preservers and only one ladder as escape route in case of danger. Upon discovery, an estimated two hundred Chinese smuggles jumped ship and swim across the literally ice –cold New York waters ashore where more than ten people died from froze bite   swimming in the freezing water. Ten of the migrants died while trying to reach the shore(Schneider, Steiner, and Romaine 2003). In addition, the early nineties saw thirty two ships carrying a total of more than five thousand Chinese migrants traveling towards the United States that were caught   many stop –over points in Asia, South America and Europe. After the Golden Venture Crackdown, still continued to brave the odds that were heavily stocked in miniscule fashion in the Chinese smuggles’ favour in fishing boats. In fact, one United States INS   officer   stated that at any given point in time, thirty thousand Chinese are   literary packed in sardine like safe houses around the world waiting for that rare and opportune time to enter the United States through the discreet smuggle entry points. Importantly, any clear and fast distinction between human smuggling and human trafficking seems spurious (Skeldon 2003 p.1). In 1998, the United States INS service uncovered a criminal syndicate that focused on smuggling up to one hundred fifty Chinese people per month into the United States through the Canadian border (Smart, 994, p 98). The criminal syndicate’s network encompassed five continents because they earn lots of money in this illegal activity. The method was to smuggle the Chinese through Canada by giving them fake passports. The Chinese smuggles then   were sent to New York City passing through the Saint Regis Mohawk Territory at Akwesasne. This was an American Indian Reserve the lies between the boundary of the United States and Canada.   This smuggling was busted and thirty seven members of the smuggling ring were jailed.   After the Canada bust, the smugglers focused their entry point through Mexico City (Cholewinski 1997, 4). Smuggling humans through Mexico had declined during the Great Depression of 1929 (Hansen 2006; Spener and Staudt 1998, null5). Recently, the Chinese smuggling ring is using Guam as its stop –over point (Jandl, 2004). Furthermore, many human smugglers use commercial airplanes to deliver their human smuggles so that the coast guard and the border patrol could not find them. Flying the human smuggles through the air lanes was more successful and comfortable as compared to the overly tight border patrols. The Chinese smuggles would wait an average of two months for their fake travel documents to arrives so they could fly to the United States passing through Asia, Europe and other transit points. It is difficult to estimate the magnitude of the human smuggles because of their discreet operations (Guiraudon and Joppke 2001, 107). When caught by the INS people, the Snake heads instruct their Chinese smuggles to say that they are applying for political asylum because they are escaping China’s one child policy (Newman and Van Selm 2003, 9). Then, the snake heads hire lawyers to get the smuggles on parole and out of jail. After leaving jail, the Chinese Smuggles then disappear in the Chinese communities hide from detection. In reality though, the United States benefits from the cheap labor that these Chinese smuggles offer (Jandl, 2004). 3. Protocols The United States INS detention centers could not keep the overbulging Chinese human smuggles who come in droves and in regularly smuggled fashion.   The current US jails could not keep the surge of Chinese human smuggles arriving.   And, a Chinese woman was jailed by the United States INS in October 24, 1999 who gave birth in a United States Jail. The jail guards rushed the pregnant mother to the nearest hospital. Naturally, many human rights groups including the American Civil Liberties Union have complained that jailing the human smuggles are a violation of their human rights. For, the jail was a harsh environment taking into consideration the hardships these Chinese had to face for three or more months inside inhuman ocean going containers. Despite the eighteen arrests of Chinese Stowaways in another ship in Seattle and the detention of more then two hundred Chinese human smuggles found in container vans bound for the United States and Canada, there are still more that have not be caught. The series of successful detection of the Chinese smuggles that were smuggled as part of cargo in ships is used by the United States INS as proof that they are successful in their endeavor to decrease or even stop the rampant human smuggling into the United States passing through the European Union countries, Asia, Canada, Mexico and the like. The difficulty in detecting the Chinese smuggles is because there are too many cargoes loaded in a Cargo ship. In addition, many of the shipping companies and their crew do not know if their ship is carrying human smuggles. In response, the United States INS are holding responsible the shipping lines if human smuggles are discovered hiding in their ships. To stave off the proliferation of human smuggling, the United States makes it a criminal offense for anyone to bring or to aid in bringing human smuggles into the United States.   Likewise, it is considered a violation of the United States law if a person aids in the smuggling of persons into the United States. In addition, any person who entices another to enter the United States illegally will be punished with the full strength of the United States law. The penalty for human smuggling could reach up to five years. In addition, the enticing human smuggler will pay dearly if his human smuggle dies on board. However, if the human smuggling is done on a large scale or business –like basis, the penalty would be fifty dollars. However, these sentences will not stop the Chinese smuggles from entering the United States through sheer luck.   The United States Congress in 1996 placed human smuggling and immigration related visa fraud as RICO predicate offense. The RICO approach focuses on the leaders of the smuggling rings and not on the smuggling middle men. The violation of the RICO protocol will give out a fine that may include imprisonment of up to twenty years (Jandl, 2004). The United States had partnered with the United States address human smuggling. However, the focus on the United Nations is on the human trafficking of women and children and also white slavery. Combating human smuggling is a combined world –wide effort. However, corruption of local governments officials in China and other countries had made the curtailment of human smuggling next to nothing.     Ã‚  In reality, the detection of Chinese human smuggles are generally successful if someone secretly tips the border patrols on possible hideouts of the jail escapees   (Kyle, 2003). Developed countries are trying to find ways to curtail human smuggling. However, they   are against any policy that would reduce the demand for illegal workers. Evidently, the more there are strict immigration policies, the more will be the smuggler’s will to smuggle people because of the money involved (Kyle, 2003).

Friday, November 15, 2019

Government systems Essay -- essays research papers

An authoritarian Monarchy is a form of government in which the leader has absolute power. Under Sui Huangdi China had an authoritative monarchy. He was hated by scholars for his book burning and by peasants because he forced them to work on the Great Wall of China (Beck, pg. 109). He also set standards on weights, currency, writing, and law (Beck, pg. 109). He also built roads, and started irrigation projects (Beck, pg. 109). An advantage of his government is that he got things done to help the country economically. A benevolent monarchy/tyrant is a government where the leader has absolute power. Persia had a benevolent monarchy under Cyrus the great. When he conquered a place he treated the people living there with kindness (Beck, pg. 99). He would allow them to keep their religion and did not loot or burn down their villages (Beck, pg. 99). A theocracy is a government that is lead by a religion. The early kingdom of Israel was a theocracy. Judaism was the religion of early Israel (Beck, pg. 80). The laws of early Israel were based on the laws set by the torah. It was led by 3 kings who united the different tribes, and built a temple for their god (Beck, pg. 80). King Solomon forced his people to labor for the temple and the people revolted (Beck, pg. 80). They then split Israel into Judea and Israel (Beck, pg. 80). A confederation is a league of city states that are allies during a time of war but are otherwise independent. The Delian league was a confederation of over 200 Greek city-states. It was formed during war with Persia to fight them as one united force (Beck, pg. 133). After the league defeated Persia Athens became the leader of the league. This posed a problem because Athens used its power to control the other l... ...s oligarchy was advantageous as well because military decisions could be made quickly. An advantage of a direct democracy was that there could not be any bribery because the briber would have to bribe all 500 council members. An advantage of a republic is that all people would be taken care of even the poor since they had the right to vote and they would not vote for people who did not care about them. After reviewing all of these forms of government I would choose a republic for Iraq. A republic would meet the needs of all of the citizens. The people in Iraq are fighting over control of the government and a republic would give both parties control. Works Cited Beck, Roger. World History Patterns of Interaction United States of America: McDougal Littell, 2007 Government systems Essay -- essays research papers An authoritarian Monarchy is a form of government in which the leader has absolute power. Under Sui Huangdi China had an authoritative monarchy. He was hated by scholars for his book burning and by peasants because he forced them to work on the Great Wall of China (Beck, pg. 109). He also set standards on weights, currency, writing, and law (Beck, pg. 109). He also built roads, and started irrigation projects (Beck, pg. 109). An advantage of his government is that he got things done to help the country economically. A benevolent monarchy/tyrant is a government where the leader has absolute power. Persia had a benevolent monarchy under Cyrus the great. When he conquered a place he treated the people living there with kindness (Beck, pg. 99). He would allow them to keep their religion and did not loot or burn down their villages (Beck, pg. 99). A theocracy is a government that is lead by a religion. The early kingdom of Israel was a theocracy. Judaism was the religion of early Israel (Beck, pg. 80). The laws of early Israel were based on the laws set by the torah. It was led by 3 kings who united the different tribes, and built a temple for their god (Beck, pg. 80). King Solomon forced his people to labor for the temple and the people revolted (Beck, pg. 80). They then split Israel into Judea and Israel (Beck, pg. 80). A confederation is a league of city states that are allies during a time of war but are otherwise independent. The Delian league was a confederation of over 200 Greek city-states. It was formed during war with Persia to fight them as one united force (Beck, pg. 133). After the league defeated Persia Athens became the leader of the league. This posed a problem because Athens used its power to control the other l... ...s oligarchy was advantageous as well because military decisions could be made quickly. An advantage of a direct democracy was that there could not be any bribery because the briber would have to bribe all 500 council members. An advantage of a republic is that all people would be taken care of even the poor since they had the right to vote and they would not vote for people who did not care about them. After reviewing all of these forms of government I would choose a republic for Iraq. A republic would meet the needs of all of the citizens. The people in Iraq are fighting over control of the government and a republic would give both parties control. Works Cited Beck, Roger. World History Patterns of Interaction United States of America: McDougal Littell, 2007

Tuesday, November 12, 2019

Philosophical Perspectives on Music Education Essay

Music is one subject that is very rarely given attention in the academe. The most controversial issue that is attached to this is whether or not music should be taught in schools, or why music should be taught, for that matter. Contrary to what most people believe, music education is an imperative part of student growth (Davidson, 1932). This issue has resulted to the perceived need to change public opinion. Several â€Å"music advocacies† which come in many forms were established, seeking to change this mindset that people have about music education. Most music advocacies are based on legitimate findings and scientific arguments, although many others rely on unconvincing and rather controversial data. It should be noted that students should be exposed to music so that they are able to communicate and understand their own feelings (Zbikowski, 2002). Arts, whether it be visual or audio allows us to have an insight to our emotional self and cultivates the growth of intrapersonal and interpersonal intelligence. In colleges, music education is usually one of the densest subjects. Although some schools and organizations encourage incorporation of arts in classes, such as music with other subjects such as Math, Science, or English, people still fail to see the importance of arts in the academics (Zbikowski, 2002). For many people, academic subjects should go beyond what is best for the students to learn. It should also incorporate things that will help students cultivate the need to learn. Music has taken the biggest cut on the academe—it has not been given importance as it should be. In this paper, the philosophical perspectives of three authors will explain why music is among the most important subjects that should be taught in schools and why there is a need to do so. Charles Fowler Charles Fowler believes that through artistic representations such as music, people are able to share, at some point, a common humanity. In the same manner, life would be meaningless without shared expressions which make people understand one another. He also very firmly believes that Science is not the only conveyor of what we may consider true. Science may be able to explain how flowers bloom or how humans are conceived, but it fails to convey its emotive meaning and impact, as the Arts does. He emphasizes that both are important, and that both should be given importance (Fowler, 1996). He considers Arts such as music as an act of intelligence and should be treated no less compared to other subjects as it is a form of thought that is every bit as important as science and mathematics when it comes to what these subjects convey. Inasmuch as the pyramids of Egypt, the Statue of Liberty, and the Hanging Garden of Babylon can be mathematically or scientifically explained as to how they were built, a musical piece can also show people many other evenly important aspects of its existence. Arts allow us to create our own representation to concepts, ideas and feelings as perceived by people. In the same manner, music was created for us to be able to react to the world in the form of music, to record our impressions and to analyze things and share them with other people. Like science and mathematics, music needs to be studied before being fully understood (Fowler, 1996). Because today’s schools are understood to be concerned as they should be to teaching literacy, it should be noted that literacy also includes understanding of music. This is because music allows us to fully express, represent, and communicate the full scale of human life, which is a pre-requisite to understanding the real essence of language, mathematics, science, economics, philosophy, and the list could go on and on. If one is asked, â€Å"What constitutes a good education? † one is expected to hear an answer which would mention about a full knowledge about Sciences and Math. True enough, this is very critical in a person’s life if he aims to have a place in the work force. Very few would also argue with that. However, this idea should not and never make us overlook how important music is and what it can do for the mind and spirit of people (Fowler, 1996). Fowler believes that school administrators, teachers, professors and educators should be reminded that one obligation that a school has for their students is to inspire them, in whatever way, and ignite their minds for them to be better individuals. Music often ignites that goal and serves as the fuel. It is one way to apply one’s imaginations, thoughts and feelings. In relation to the reform movement of America which focuses on improving the quality of education by inspiring them, introducing self discipline, discovering the joys of learning, the uniqueness of one’s being, the possibilities and wonders of life and the achievement and satisfaction, Fowler believes that arts can be used to attain these goals (Henry, 1958). He also emphasizes that the world does not need better and more arts education simply because the world needs more artists. He believes that there are far better reasons for schools to provide a healthy and in-depth education in Arts. Quite simply, this is one way people communicate with each other, although not generally verbally, but emotionally. Music is the language of the world which helps people express fear, anger, anxiety, curiosity, hunger, hopes, dreams and so on. Music is the universal language by which the world is able to express itself to its constituents; the world speaks through music. Music is not just important—Fowler believes that it is a center force of human existence. Arts in school should never be isolated from any other subjects in the academe. It should be included in the framework of general education and should be part of the curriculum of all American schools, or all schools in the world for that matter. Arts should at all times be related to general education because it is essential in establishing a strong curriculum. Every person should then be given the opportunity to learn as much as they can about arts (Fowler, 1996). Charles Leonhard  Leonhard believes that although it is an easy task for educators to make their students love music, they should still consider finding ways to make music education more effective and enjoyable. He discussed that there is a raising concern for higher standards of music education. For instance, students nowadays are more informed about music, which is why educators should also adapt to this by teaching higher standards of musical literature and musical performances, and using better musical instruments that will best fit the taste of students and will thus inspire them to learn more about music. By doing so, he stresses out that school administrators all over the world will be inspired to make music education as an equal part of the general education (Elliot, 1995). He was also concerned about music being part of everyone’s lives. As the motto of music educators has for years been â€Å"Music for every child and every child for music†, this applies that every child and youth should be taught to love music, regardless the degree of understanding or talent in music they have. Just as this is important, he also believes that the music teaching should be on the same footing to that of the regular academic subjects and should be made functional, instead of treating it like a fad. Leonhard feels that now is the time to firmly establish music in the school curriculum, to gain increased acceptance of the idea that music should be an essential part of general education for everyone. Achievement of this ambition requires an expanded range of communication between music educators and all other educators, plus the interested public. It is only by a wider sharing of ideas that changes can occur. To achieve this, a very sensible approach has been used. This approach is placing ideas about the values of music education in a broader context of ideas about education in general and of building relationships between the intellectual resources of music educators. This is surely advisable, even necessary. Nevertheless there are difficulties in this kind of operation. Estelle Jorgensen Estelle Jorgensen contested many philosophers who treated music as a â€Å"difficulty†, and who considered music not to be part of the general education. Jorgensen sees the importance of having people be aware of the need to understand, appreciate and use music for one to apply it in his or her everyday life. The arts then have a potential contribution to the general education, as it has in general life. While school subjects often included music, arts were not always present. She believes that most people fail to see the importance of arts in the reality of life, and what difference it does to the world. For instance, love in itself is art; the human body is an art; everything around us is an art, yet many fails to understand and realize this fact. In American schools where there is willingness on the part of the authorities to accord a reasonable amount of time to music, she believes that work in appreciation is sometimes undertaken. But to accomplish anything systematic and lasting, teachers would have to be content to attack the problem in a less spectacular manner than commonly maintains in our schools. In view of the experience which precedes this work, the study of music appreciation in the high school should begin at the beginning and be satisfied to cover comparatively little ground. There are, moreover, three requisites without which any course of this kind would be practically worthless. First, the teacher must be a reasonably well-educated musician, possessing knowledge of the subject far more extensive than that required by his immediate work, and an acquaintance with other branches of education such as would enable him to draw parallels between music and other fields of learning. He should have, too, a highly cultivated taste, and a faith in the capacity of youth to perceive and enjoy beauty without the aid of sugar-coated musical palliatives or sensational devices which are calculated to enhance interest, but which, in reality, distract attention from the music itself. And last, the illustrations should offer as nearly as possible a true presentation of the work under discussion. She believes that music should be thought in an ideal way for it to be appreciated (Rogers, 1998). Conclusion Like other subjects in the curriculum of American schools, the arts provide an opportunity for children to realize certain talents and potentials. Particularly in their creative modes, the arts ask students to reach inside themselves to explore their own fascinations and perceptions and to give them suitable and precise representation. In the process of translating their inner discernments and revelations into a symbolic form, children discover and develop their capabilities and uncover some of their human possibilities. Because they are so personal in what they require of each would-be artist, the arts can disclose important insights and impart crucial–and practical-habits of thought that are generally not taught as well through other subjects (Swanwick, 1996). Among the three philosophers, Charles Fowler had much to say about Arts being an essential part of a school’s curriculum. It is precisely because the creative act flows from the inside out rather than the outside in that it helps youngsters discover their own resources, develop their own attributes, and realize their own personal potential. Education generally does not do this. That is, usually students are told, â€Å"Here is the way the world is,† rather than asked, â€Å"What do you think the world is or might be? † Through the process of refining their own personal visions, students discover and develop their own intellectual resources. Because the arts ask students to determine their own abilities, they are self motivating. They propel and stimulate, fascinate and captivate because they engage students personally with their true inner selves, not some concept of self imposed from outside. All human beings want to know what they can do. By having to draw on their own ideas, students discover and explore their own cognitive capacities (Swanwick, 1988). All three authors, Fowler, Leonhard and Jorgensen had similar views on music education. The three agreed that music should be treated as a vital part of student education. Just who is responsible for educating the next generation in the arts –the schools, other agencies, or a combination of both? Each community is responsible for providing opportunities to its youth to ensure that they will be adequately educated in the arts. How those responsibilities are carried out differs from one community to the next. In those communities with few cultural resources, the schools must assume the primary responsibility. In urban and suburban communities that have access to museums, arts centers, and living artists of all kinds, the responsibility can and should be shared between the schools and the community.

Sunday, November 10, 2019

Manipulating and Controlling Women through Religions and Myths Essay

The first question is, who authored most of the religious dogma, myths, and other belief systems that we have at present? Until now, that is to say throughout all previous history, there has been a sharp gender asymmetry in the hierarchy of knowledge, and nowhere is this more clearly institutionalized than in religion (King 73). The written or oral creeds and their interpretation have for centuries dictated the societal roles that men or women played. Our epics, myths, and commandments arose from the creativity or imaginings of patriarchal society. The commonality of these expressions usually commanded woman’s subservience to the male superior its author. Before the emergence of women empowerment, it was the woman’s role to submit herself to the husband no matter what he is and did. If the setting was the home, she has to serve her king-the husband. Culture has dictated terms of what is feminine in behavior and appearance. Early Roman religious life has man as the dominant if not having the monopoly in a Roman city’s affairs. In the religious life of Rome we find reflected both the authority of the male members of society and the importance of the family as a unit of society. Women are as always not an active participant in its activities. Women are to a certain extent excluded from cult activities, not least in the public arena. They do not hold important positions of authority. Some may disagree with this and points to the so-called Vestal Virgins. Hinnels (Hinnels) points out that with the absence of women from public religious life there was one major exception, though that was a very significant one. The Vestal Virgins, the female priests of the cult of Vesta, were six women recruited as children of six years old and committed to the preservation of their virginity and the service of the goddess for thirty years. They were concerned with a very wide range of cults and rituals and it is clear that the security and health of the whole community depended on the maintenance of their duties. They had to keep the sacred fire on the hearth of Vesta burning at all times. In periods of extreme danger, the city sometimes turned on them and accused them of unchastity, evidently seeking to blame them for the crisis. If found guilty they were buried alive at the limit of the city. In some theories, they were originally the daughters of the old kings of Rome, so that their relationship to the fire and the hearth echoed the duties of the ordinary household. The theories are more attractive than reliable. Important though the Vestals may have been, they were no more than a single exception to the general exclusion of women from public positions of authority or power in the public life of Rome. Some women in the late Republic and early Empire did achieve personal power and influence, but this did not change the basic rules by which social institutions operated. If you are a Vestal virgin, your lifespan is dependent on the relative period of peace that your city enjoys. Otherwise being fired, terminated, and buried at the limit of the city is not an attractive prospect. Roman and Greek mythology may have given women important roles in their godhoods, since we have Athena, Demeter, Juno, and Aprodite, but the important chief position is always to the man- Jupiter or Zeus. For the world’s contemporary chief religions: Islam, Judaism, Christianity, Hinduism, and the Confucian credos have directed that it is the primary duty of women to be obedient and devoted. The laws that enforce them are based on the existing religious and cultural belief systems and their derivations. When women are physically disfigured through foot binding and genital mutilation society, it is in compliance to tradition. How do these disfigurements served any purpose to the woman or the man? There have been disagreements as to the reason why footbinding has existed for a long time in China. Patricia Ebrey (Buckley)posits the following: Footbinding was an alteration of the body that changed everything about a woman’s physical being. Because the ideal upper-class man was by Song times a relatively subdued and refined figure, he might seem effeminate unless women could be made even more delicate, reticent, and stationary. What better than tiny feet to accomplish this? For the footbound Chinese woman, the debilitation confined her to the home and reinforced her role as the husband’s sole possession. Refinement and being subdued is no excuse for this abominable act. Female genital mutilation has been a tradition of many African tribal societies. It is a female circumcision done to prepare a young girl for marriage. This is a very unhygienic and therefore a very dangerous practice. Supposedly, mutilation ensures that the woman do not go astray since that part of her that makes her commit a sin has been removed. This inculcates a guilty feeling to the girls mind and reinforces the belief that women are morally weaker and therefore needed to be put in their position of low esteem. Such are the heavy prices that woman has to pay for being a woman. Gladly, their being widespread is confined in the past. Religion, myths, and our beliefs systems favor the man and ensure his dominance over the woman. The erstwhile Taliban regime of Afghanistan is the contemporary extreme believer of this. Under the Taliban regime in Afghanistan at the beginning of the twenty-first century, for example, punishment for noncompliance with brutally extreme restrictions on women’s appearance and behavior included public flogging and execution. Compulsion, however, is not the only or even necessarily the most effective means for encouraging women to subscribe to femininity norms. Social rewards and personal satisfaction are also motivators. Piety is its own reward for a woman of any faith who believes she is behaving in accordance with divine will. Depending on how she interprets her faith, a contemporary Muslim woman may thus signal her femininity and her piety by choosing to wear the veil whether she lives under a theocratic or a secular political system. Her choice to veil may be reinforced by additional rewards, such as greater respect and personal autonomy accorded to her by her family and the local Muslim community (Hoodfar and Hoodfar). If you are publicly flogged for wearing a knee-length dress, it is not time to fire your dressmaker it is appropriate to question if the punishment is commensurate with the offense. If jihadists believed that bombing innocent civilians will ensure them heavenly virgins, what will women suicide bombers get? Making a distortion of a religious belief by subordinating women as men’s rewards acquits women from suspicion of establishing that belief. The Judeo-Christian belief is not spared from instilling guilty feeling and low-esteem to women. Consider this passage from Numbers 5:30: . . . or when feelings of jealousy come over a man because he suspects his wife. The priest is to make her stand before the LORD and is to apply this entire law to her. The operative word her is â€Å"suspicion†. If you are suspected by your husband of having been unfaithful, you will be treated in the same manner as those proven to be guilty of the same. This could be a Damocles sword hanging over the head of the woman as she is proven once again to be not having the same rights as the man. What do you expect when your subsidiary position was ensured during creation when you were drawn from the rib of Adam. Children of Eve have borne their guilt when the first woman caused the man to transgress the law of God by eating that forsaken fruit. The woman may blame the snake who had scurried away but she had to stay by her man. This guilty feeling has always been foisted to the woman since paradise was lost. In the same vein that the Nazis annihilated the Jews for having caused the crucifixation of the Christ. In the Old Testament, having the same blood does not ensure the needed affection and respect; nothing is more abominable than the story of Lot who offered his two virgin daughters to the unruly crowd who wanted to sodomize guests. Ge. 19:5 They called to Lot, â€Å"Where are the men who came to you tonight? Bring them out to us so that we can have sex with them. † Ge. 19:6 Lot went outside to meet them and shut the door behind him Ge. 19:7 and said, â€Å"No, my friends. Don’t do this wicked thing. Ge. 19:8 Look, I have two daughters who have never slept with a man. Let me bring them out to you, and you can do what you like with them. But don’t do anything to these men, for they have come under the protection of my roof. † If biblical characters and the Mosaic Law subordinate women to men, you cannot expect a different perspective from the society where these belief systems are integrated. When Jewish and Muslim men became polygamous, nothing is wrong about it, but when otherwise you can surely expect a stoning. In some parts of part of Tibet, polyandry is not frowned up, but Tibet is a very small country whose religious influence is confined within its small borders. Hindu Universe, an internet website explained that in Hinduism the religious root of women’s oppression stems from the belief that the son and daughter are not inherently equal. Though many sages argued that since both come from the father’s body, there is no difference between the two, ritual status of the son is higher. Perhaps this belief that â€Å"if a man’s vitality is greater then a son would be produced, but if a woman’s vitality is greater then a daughter would be produced† is also responsible. Men looked upon their sons â€Å"as mirrors of the father†. A son therefore conducts the funeral ceremony of the parents. Though in absence of a son, a daughter can also perform them, it is only in absence of a brother. A daughter is seen as belonging ultimately not to her father’s family, but to her husband’s. So the first thing that must be done is to remove this idea that a son is more value and that daughters are born to go to another’s house. Conclusion There is something wrong with the way women were manipulated and controlled in the past apparently in compliance with the written and traditional beliefs. If this was not so, widespread women empowerment at present would not have been possible. The United Nations’ Millennium Declaration pledges explicitly â€Å"to combat all forms of violence against women and to implement the Convention on the Elimination of All Forms of Discrimination against Women (CEDAW) (Waldorf)†. And it further recognizes the importance of promoting gender equality and women’s empowerment as an effective pathway for combating poverty, hunger and disease and for stimulating truly sustainable development. Such declaration does not ensure that manipulation and control of women will cease in some corners of the world. Yet this global consensus is an indication that indeed misconceptions about gender roles are existing and should therefore be corrected. If this is a violation of Judeo-Christian, Hindu, Islamic, and other religious precepts, why then had this been adopted by many countries who had practiced the belief systems based on these religions? Why the shift to expanding women roles and even placing them in positions of leaderships in many countries? We can only conclude that this is an acceptance of women having been contained for so long. This is a silent acquiescence that indeed the forefathers and not the foremothers may have treated the children of Eve unjustly. References Buckley, Patricia. The Inner Quarters: Marriage and the Lives of Chinese Women in the Sung Period. Berkeley: University of California, 1993. Hinnels, John R. Ed. A Handbook of ancient Religions. New York: Cambridge University Press, 2007. Hoodfar, Homa and Homa Hoodfar. More Than Clothing:Veiling as an Adaptive Strategy. Toronto: Women’s Press, 203. King, Ursula. Religion and Gender: Embedded Patterns, Interwoven Frameworks. Oxford: Blackwell, 1995. The Ages Digital Library. The Holy Bible. Albany: Ages Software, 1996. Waldorf, Lee. Pathway to Gender Equality. United Nations Fund for Women, n. d.

Friday, November 8, 2019

Christianity And Pagansim In Beowulf essays

Christianity And Pagansim In Beowulf essays The epic poem Beowulf, written in the Eighth Century, is predominantly written based on pagan beliefs. It is evident, as the story traveled by word of mouth, many Christian beliefs were added. Christianity, at the time this epic was written, was on a steady incline. Many missionaries were traveling all over England preaching the word and leaving their mark. Beowulf can be analyzed for both its pagan motifs- fate, superhuman behavior, reparation, and many gods- as well as its Christian overtones- Christian characterizations, Adam and Eve, and Resemblances to Jesus. The pagan motifs symbolize and represent the culture of the Anglo-Saxon people. Much like the writings of today, the Anglo-Saxon people tell stories of what they know and believe. Knowing this, one must agree Beowulf is a direct reflection of the Anglo-Saxon society. Fate is a key pagan concept mentioned many times throughout the epic poem. In a pagan society, fate determines all. Living short lives, the pagan people believe in destiny and everything happening for a reason. As one can see, even in battle ...fate decides/ Which of us wins (677-678). This line shows Beowulf believes fate is the higher power, and fate alone will decide the outcome of the battle. This view is very typical of the Anglo-Saxon people because they believe what happens is meant to be. Throughout the poem, Beowulf shows many superhuman or god-like qualities. These god-like qualities or superhuman personifications show that the people of that era believe in powers greater than the ordinary man, suc h as magic. The reader sees many examples of magic or blessed items such as swords and monsters, showing that the pagan people are very sacrificial and superstitious. They believe in order to defeat beasts blessed by evil, one must have weapons blessed by all that is good. This is an understandable concept, showing that the pagans in the po...

Tuesday, November 5, 2019

urban fashion essays

urban fashion essays Fashion Trends Have Effected females Self-esteem Fashion can be thought of as a type of art utilizing cultural materials to transform the appearance of the natural body. It communicates things like social status and sex as well as enhancing attractiveness. While it may have evolutionary links with the flamboyant displays of peacocks and other birds it is clearly a way in which humans distance themselves from the natural world. Through the years, the definition for what was thought to be beautiful has changed a great deal, but culture as always had control over womens bodies. The multi-billion dollar fashion and beauty industry of today moves at such a fast pace that trends come and go everyday. What was considered beautiful two hundred years ago probably wouldnt be thought of in the same way today? The fashions and trends that have occurred over the past four decades are leading to a problem that is getting worse every year. It was somehow decided many years ago that it was desirable for women to be thin, or at least not over weig ht. And it seems that most beautiful and most admired women of todays age get smaller every year. To understand where we are at today, we must first understand the major influences that have happened in the fashion industry in the past 40 years. What has to be known as the Youth Culture started in the 1960s? During the same period of time Barbie was introduced to young girls. Though meant to be an ideal in feminine glamour, Barbie was very unrealistically proportioned, with larger than average breasts, extremely long legs, and very slender hips. Fashion went to extremely different lengths during this decade. The fashion industry cut inches from the hems of skirts, creating the very popular miniskirt. Women started wearing bikinis instead of one-piece bathing suits, and tight fitting body suits also became popular. These fashion revolutions"...

Sunday, November 3, 2019

Steinbeck's depiction of the struggle of Agricultural workers during Essay

Steinbeck's depiction of the struggle of Agricultural workers during the Depression, his role as a social commentator, and its impact upon his work - Essay Example The novels also serve the purpose of a social documentary and present a picture of the prevailing systemic injustices in the United States. It is fashionable with the new breed of novelists to separate politics from art. But in the case of John Steinbeck, this distinction is not evident. The author, in the process of creating a work of art had also taken upon himself to ask questions of social injustices in general and economic disparities in particular. Hence, Steinbeck’s body of work are in essence are full of his own perspective on the state of rural American society; the medium of the novel have given Steinbeck the requisite scope and opportunity to fulfill his role as a social commentator. The rest of the essay will cite instances from the two novels as well as foray into the biographical aspects of the author himself to support this assertion. To understand this social activist trait in Steinbeck’s character one has to look at the experiences and circumstances that shaped his vision of America. Firstly, his years as an adolescent in Salinas, where he got a first hand experience of his parents’ struggle for survival is a formative influence. It is the next phase of his life however, that will prove more important – his long-time relationship with the radical social worker Carol Henning. The influence of Carol Henning cannot be underestimated, for her socialist views on life had clearly rubbed off on Steinbeck, which is evident from the earliest journalistic assignments that Steinbeck undertook. His years as a novice journalist also had a key role in the shaping of his character, for these early writing assignments were the foundations for his later literary pursuits. In both the works in discussion – The Grapes of Wrath and Of Mice and Men, the influences of these formative stages of his early l ife are quite obvious. While Steinbeck never really espoused a

Friday, November 1, 2019

Methods of communication Essay Example | Topics and Well Written Essays - 750 words

Methods of communication - Essay Example As for culture, this has been characterized as ‘a shared system of symbols, beliefs, attitudes, values, expectations, and norms of behavior; it refers to coherent groups of people whether resident wholly or partly within state territories or existing without residence in any particular territory’. In accordance with the above definition, culture can be a severe obstacle to communication in case that the attitudes or the values of the people involved are different. The elimination of this differentiation is a task that requires a significant amount of time and intensive effort by the interested parties – with no guarantee that the relevant attempt will be successful. In fact the study of Lalonde et al. showed that there are ‘predicted differences in beliefs about PC between members of social groups based on gender ideology and sexual orientation while more conservative views (e.g. right-wing authoritarianism, modem prejudice) would be associated with a belief in a PC movement and endorsement of a PC crusader stereotype’. In other words, political correctness is very likely to operate as a barrier to communication attempts – though this assumption could be more applicable when referring to groups than to individuals. In the same way, personal tendencies can be a barrier to communication especially under the influence of the following circumstances: a) a negative event of the past leads the person to avoid communication, b) the person’s environment (family, school) does not promote communication and so on.

Wednesday, October 30, 2019

Financial Decision Making Process within the Organisation Essay

Financial Decision Making Process within the Organisation - Essay Example Apart from generating profits from the shareholders, financial management also aims to maximise the profitability of the company to ensure a sustainable growth in future. Ensuring the sustainability of the organisation through proper reserve creation and re-investment of the profit amount is one of the crucial tasks in the realm of financial management. Financial Statement analysis and making investment decisions are two most crucial responsibilities of the financial managers. Financial Statement analysis includes the analysis of various ratios and financial statements like balance sheet and profit and loss account. A balance sheet discloses the financial condition of an organisation in a specific period of time. It mainly shows â€Å"what is owned by a business, what is owed, and the owner’s share (or net worth) of the business† (Langemeier & Klinefelter, n.d.). A profit and loss statement of any company discloses the organisation’s revenue and expenses for a specific period of time. Financial ratios assist in the evaluation the financial reports like balance sheet and profit and loss statement (Brigham, Ehrhardt, 2008). There are four types of ratios. These are liquidity ratios, solvency ratios, efficiency ratios and profitability ratios. Liquidity ratios are those ratios which measure the liquidity state of the organisation by evaluating the company’s liquid assets against its current liabilities. Financial leverage has certain important implications on the performance of the organisation. This mainly takes into account the long term liabilities against the total capital employed. This is also known as the ‘gearing ratio’ (Financial Times, 2009). A certain level of financial leverage can result in huge profitability; however, the company must be aware of the risk attached to it.

Monday, October 28, 2019

Project on Product Solar Lamp Essay Example for Free

Project on Product Solar Lamp Essay Abstract of the Project Given India’s size and the sheer number of its farflung or remote villages, rural marketing is always a challenge. And when the product is relatively new, like solar lighting devices, the challenge gets even bigger. Yet the Jaipur-based Frontier Markets, or FM, founded by Ms. Ajaita Shah, has taken up the task and despite the odds to reach out to villages in state of Rajasthan, and seems to be succeeding with their strategy of marketing the new product. * Frontier Market conducted marketing sessions to build demand for products in BOP (Base of Pyramids) households. * Frontier Markets developed a peer-to-peer marketing strategy that is a creative, below-the-line marketing technique that are most likely to succeed among peri-urban and rural consumers. * Frontier Markets gauged the potential of the products through market assessments, and feedback to determine whether market entry for the new product like Solar lamps is viable to enter in the rural areas. Based on the market survey, FM targeted the mass people of the Base of the Pyramid (BOP) which includes 732 million people living on less than Rs. 150,000/year in villages and urban slums throughout India where majority of the people live in darkness without having any light in their house. In order to reach out to people with clean energy products , FM introduced the product SOLAR LAMPS with a concept called â€Å" Spreading Light† with a slogan â€Å" lets light our home this diwali† Later on FM came up with a brand name â€Å" Saral Jeevan† where in they source the solar product in bulk from different manufacture and selling in the brand name of â€Å"Saral Jeevan† . FM also used their trump card for selling the product in villages by Village-level c ommunity workers. The Company has sold already 700 solar lighting lamps in 350 odd villages in Chomu district in Rajasthan. In the detailed case study, it would cover how FM selected the product based on the segments in specific to the BOP population (Base of Pyramid) and target market area and acceptance level of the product in the remote villages and the challenges faced with the following tough nuts : a) Solar lamp are relatively new and explaining their use to Rural Folks is a challenge b) Village dwellers have fickle cash flows dependent as they are on an agri-based economy c) They are extremely price and value conscious d) They have very low brand affinity Introduction * Market Survey The Base of the Pyramid (BOP) includes 732 million people living on less than Rs.150,000/year in villages and urban slums throughout India. The great majority of men and women work in agriculture, animal husbandry, factories or own rural shops.* * Rural consumers total 45% of the country’s total GDP. * Approximately 72% of the total India population live in 600,000 villages; and, about 8% of the total population live in 4,738 semi-urban towns * The median age group is is 27.5. * Average household size is 4.8. * An average of 2.72 children are born to every adult woman. * At 61%, the overall literacy level in India is well below Unesco’s target threshold of 75%. Literacy among women is just over 50%. * There are over 112 â€Å"mother tongues† with more than 10,000 speakers; and, 33 languages spoken by one million or more persons. * Indicators of human poverty suggest that 16.8% will not survive past the age of 40; and, 47% of children between the ages of 0-5 are underweight for their age. * Ernst and Young, The Retailer, October 2009 The BOP customer refers to the estimated 4 billion people around the world who are poor by any measure and have limited or no access to essential products and services such as energy, clean water, and communications. Globally, people in this socioeconomic group earn Rs. 50 to Rs.400 in purchasing power parity (PPP) per day. Yet these households often pay higher prices than wealthier consumers do for lower-quality goods and services because of uncompetitive markets. The rural Indian BoP market as households spend less than INR 3,453 Indian rupees on goods and services per month. This definition represents a market of 114 million households, or 76 percent of the rural population. (CDF/IFMR â€Å"Power to the People† Study). Marketing * Frontier Markets’ marketing field staff conduct marketing sessions to build demand for products in BOP households. * Frontier Markets developed a peer-to-peer marketing strategy that is a creative, below-the-line marketing technique that are most likely to succeed among peri-urban and rural consumers. Market Entry and Product Feedback * FM collects data about its consumers to understand their product demands as well as understand which products to introduce into the market. * FM collects consumer data to provide feedback on products like Solar lamp and its usages. * Frontier Markets also gauge the potential of their products through market assessments, and feedback to determine whether market entry for certain product is viable in urban and rural consumers. Product Concept FM with their market survey and feedback, came up with selling and distributing the Solar lamps in the segment i.e. BOP (Bottom of the Pyramid) segments where there is a need of clean energy in the rural villages. They targeted the base of Pyramid segments which as geographically wise spread in the remote village areas where there is need of the product. Market Segment FM CEO Ms. Shah, said â€Å"Reaching out to rural markets requires a bottom-up approach,† she says. â€Å"they had to identify what rural people need, the price points they are comfortable with, demonstrate the use of the product they are selling, and show them why it is relevant to their lives.† Having earlier worked with microfinance institutions, Ujjivan Financial Services and SKS Microfinance, Shah reveals her expertise that there are many products for which there is latent demand in rural areas, but they do not sell there simply because of distribution problems. With solar lamps, she saw the opportunity to fill a vital gap. FM sources solar products in bulk from different manufacturers and retails them under the brand name ‘Saral Jeevan’. FM’s trump card is the profile of its agents, whom it pays a commission. These are village-level community workers, who are already familiar faces in the region, since they also provide some other service. â€Å"People trust these village representatives as they are known to them,† says Shah. In order to create the demand and to reach out to people in villages, FM worked on the people which include krishi mitras (farmers’ friends) who are employed by the Krishi Vigyan Kendras, an Indian Council of Agricultural Research project, to keep farmers informed about latest agricultural technologies; workers in government-run anganwadis (creches); as well as employees of a privately-owned dairy, which sells milk in rural areas. FM’s current network is confined to Chomu district of Rajasthan, adjoining Jaipur, but it hopes to expand much further in the coming years. Bhagwan Sahai Yadav is one such krishi mitra, who also sells Saral Jeevan products. In a testimonial to the product he sells, he bought one himself. â€Å"I bought a solar lantern from Frontier Markets so that my granddaughter could study in the evening,† he says. The company has 30 such agents and has sold 700 solar lighting products in 214 of Chomu’s 350-odd villages. FM now chasing a target of selling 500 products a month,† says Shah. The plan is to reach out to two other districts, Alwar and Bassi, and all of Rajasthan by the end of 2013. They have also tie-ups with companies making clean energy products such as D.light and Duron Energy in Bangalore, Intelizon in Hyderabad and Greenlight Planet in Mumbai. â€Å" FM CEO Ms Shah wants to replicate the model across three to five other states in the next five years. No clean energy company has yet been able to establish a pan-India presence. Some have tried to rope in microfinance companies to help with the distribution, but the effort has usually failed. And while distributing through village-level community workers seems a viable method, bottlenecks remain. While FM was busy in developing the concept for selling Solar Lamps, following feedback were also gathered: 1) does a customer in a far-off village go if the battery of his solar lamp turns out to be faulty or the switch malfunctions ? 2) One such is product servicing. â€Å"Where does a customer in a far-off village go if the battery of his solar lamp turns out to be faulty or the switch malfunctions. 3) Community workers do not have the specialised knowledge to repair lamps if they stop working. But at least they can, and do, provide corrective feedback to FM and, through it, to the manufacturers. Duron Energy, for instance, stopped production of one of its solar lamps called Duron Pro following reports from FM that its light, though very bright, was too focused and did not cover an entire room. In order to overcome the above issues and FM after 6 months of operations in Rajasthan, Frontier Markets, Saral Jeevan opened up their first retail store as a part of Frontier Market’s channel in Chomu Rajasthan. This retail point will be a concept store providing sales and service for local consumers in and around the Chomu area. Frontier Markets is an exclusive partner to Saral Jeevan, or â€Å"Easy Life,† an Indian branded retail channel created to better relate to low-income households in rural areas near Chomu. After months of understanding villages, and areas, Frontier Markets helped Saral Jeevan build market presence and chose Chomu as a central location for a retail point to ensure accessibility and accountability in service for households. â€Å"Though the model is very scalable, given the huge market at the bottom of the pyramid, execution remains a major challenge,† Case Study 1) FM came up with selling of Solar Lamp targeting the huge market at the bottom of the pyramid. 2) Product selection / Concept : Solar Lamp – need of the people in the remote villages as A clean energy. 3) Market Segment : Rural areas / Villages 4) Strategy and Market Concept : FM launched the product with a different brand name â€Å"Saral Jeevan† or â€Å"Easy Life† as the people in Rural Areas look for local brand as they are not so Brand Consensus. 5) FM also used the local channels such as krishi mitras (farmers’ friends), Angan-wadis for distribution of their product. 6) FM also opened up Branch office concept store providing sales and service for local consumers Prepared by J.K.Nanda Yogi Ballani Suraj Gaikwad Exhibit – I Study on Indian Energy Market India’s growth story is astounding, and has spread into the interior at a rapid pace. Current estimates put the rural market collectively at $425B USD in 2010-2011 (CII-Technopak, November 2009). This estimate doubles the 2004-05 market size of $220 USD. These are collective figures. % Growth in 2006 over 5 years: National Readership Studies Council (NRS) Color TV: rural = 235%, semi urban = 91% Motorcycle rural = 113%, semi urban = 90% Refrigerator: rural = 52%, semi urban= 20% Air cooler: rural = 86%, semi urban =29% The energy market is additionally astounding: US $75 on goods and services per month (known as ‘Base of the Pyramid.’) About 40 percent of India’s rural households do not have access to electricity, and more than 85 percent must depend on â€Å"dirty† kerosene for lighting and firewood for cooking. * Estimates vary, but about 500m poor entrepreneurs need access to finance; while only just over 150m have access (Source: State of the Microcredit Summit Campaign Report 2009) * Less than 500k clients of MFIs have access to energy loans (Source: Using Microfinance to Expand Access to Energy Services, 2007) * 1.7 billion people globally have no access to electricity and 2.4 billion people rely on traditional biomass for cooking and heating, producing millions of tons of CO2 (Source: The Next 4 Billion, 2008) A recent study conducted by the Center for Development Finance (CDF) at the Institute for Microfinance Research (IFMR) examined the market size of the social durable market for solar lights and fuel-efficient stoves. The purpose of the study was to develop a more comprehensive understanding of the market. CDF’s initial finding suggest a more conservative estimation for the solar light and fuel-efficient stove market than other previous studies. * The present solar lantern market is estimated to be around $18.5Milion USD (annually, nationally). * The fuel-efficient stove market, $24Million USD (annually, nationally). These numbers were based on the following equation: (Price of least expensive product available in the market) (Number of Households) (Adoption rate) / (Average product lifespan) Previous market sizing estimates may be larger due to errors / differences in calculating and methodology such as ignoring the adoption rate and product longevity variables. Additionally, as adoption rates increase due to lower product cost, customer education, and consumer financing options, the market will naturally become more mature.